Avant Magazine Eric Maggiori&
Avant Magazine Eric Maggiori&
Avant Magazine Eric Maggiori&
Avant Magazine Eric Maggiori&

Avant Magazine Eric Maggiori's Collection

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Avant Magazine Eric Maggiori's Collection

In this first special issue of AVANT (“hors-série” in French), the focus is on Eric Maggiori’s collection. Founder of AVANT, Eric developed a passion for vintage clothing after a trip to Tokyo in 2003. For ten years, he has collected American workwear and militaria, from the Gold Rush period to World War II.

In the publication, he opens the doors of his collection, and showcases the best pieces he has been able to get his hands on. Including, when possible, the story that comes with each item; because every piece of clothing has a story to tell.

Printed with a gold foil stamp. 196 pages of exclusive content. A limited edition of 1000 copies.

Chapter I : American Workwear

Gold Rush and Pioneers

The Gold Rush: Everything about this period is fascinating, including the clothing the miners and workmen wore during the period.


What is the fascination towards work clothing? Maybe because they still carry the weight of the hard labor put in by their owners.

J.L. Stifel and Sons

Thanks to their exceptional fabric quality (and crazy boot logo), Stifel products have reached an absolute state of grace.

Western Wear

Western fashion appeals to everyone’s subconscious; to the cultural and historical background of the United States and its people.

Chapter II : Military Clothing

US Army

The US Army fatigue uniforms from 1900-1945 are, by far, Eric’s favorite items when it comes to American militaria.

US Navy

Denim outfits worn by US Navy soldiers during World War II had a strong unconscious impact on the world after the War.

US Air Force

There is just something fascinating about the jackets worn by members of the US Air Force. Maybe because they all reached for the sky?

And also…

One day in Colorado

In 2015, Eric explored an old mine in Cripple Creek, Colorado, with denim hunter Bryan Kahtava.

Eric’s collection on display in Paris

From December 8, 2020 to January 22, 2022, part of Eric’s collection is on display at the Cité des sciences et de l’industrie de Paris, in an exhibition titled JEAN.


Eric also wanted to share his vision of vintage clothing, its impact and its heritage.

AVAZ004 £27


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